The Truth About Picking Winning Products In Ecom

Hey,

You scroll through Instagram and see these ecom guys flashing thousand-to-million-dollar dashboards.

And you sit there wondering...

"How the hell do they actually do it?"

Right now, maybe you’re testing product after product.

Some get a couple of sales—maybe even a few winners—but nothing life-changing.

So what’s the issue?

Let’s break it down.

In simple terms: you make money by giving people something that improves their life.

But here’s the thing…

People have different desires at different times of the year.

For example, the desire to travel is much stronger in January than in October.

That’s why before you even think about running ads…

You need to identify the mass desire driving people to buy.

I used to think I could find some "hidden gem" product that no one was running.

That’s a rookie mistake.

Yeah, you can stumble onto a brand-new winner…

But if you don’t fully understand marketing and human psychology, you’re playing on hard mode.

Instead, pick a product with competition.

Why?

Because competition proves that people are already buying it.

And the way you win?

By making your ads better or your offer stronger than the competition.

Your competitors already tell you what works and what doesn’t.

Use that to your advantage.

I personally go through their ads, write down all their winning creatives, and study why they worked.

Then?

I iterate and make them even better.

If a product isn’t working, move fast.

Set a stop-loss at $200.

If you’ve put in max effort and it’s still not working—cut it.

But don’t just move on blindly.

Ask yourself:

Because the faster you test, the faster you learn, and the faster you hit a real winner.

Put in effort daily. Improve every day. The results will come.

Till next time,
SebSherm